It is these characteristics that perfectly describe the activities of one of the largest American companies. The chosen option goes well with the graphic element and, together with it, demonstrates power, professionalism, and vitality. Among its features, one can single out clear, sharp corners, rather bold lines, and narrowed bends. To design the inscription in the form of a company name, the designers have chosen a special stylized font created based on Millie Bold. This is facilitated by a powerful, sharp geometric inscription, an expressive graphic element, and a rich color scheme. The filling of the Milwaukee corporate logo is incredibly recognizable. In addition, a harmonious scale is associated with a readiness for growth and movement. Together they symbolize the versatility of the manufacturer – progressiveness, courage and professionalism, and strength. In addition to the chosen design, the designers have chosen an appropriate contrasting color scheme that fully reveals the brand’s main message. Milwaukee never rests on its laurels and is always looking for ways to improve the quality of its products. This feature means limitless possibilities and continuous improvement. The elements of the logo are set against a plain, neutral background, without outlines or shapes. These characteristics can be applied both to the company’s products and to it as a whole.Īnother important characteristic is the lack of frames. In the context of the Milwaukee concept, lightning means movement, strength, and power. It has several meanings at once, conveying the key features of a well-known manufacturer. It emphasizes the overall concept of a stylized lightning icon, which is located under the main element. Sloping down, it demonstrates progress, innovative technologies, and active development. Its main feature is a special font, which is decorated with sharp geometric lines. The new firm received an incredibly energetic logo that was a perfect reflection of its scope and values. The entrepreneur used his personal business, as well as the remains of the assets that were left after the fire in the company of his business partner. The company was formed thanks to Albert F. The basis of the visual identity was formed at the time of the creation of Milwaukee, in 1924. The company offers customers high-quality power tools (mains and batteries) and varieties of hand tools (screwdrivers, hand saws, pliers, knives, cutters, etc.). It operates in the city of Brookfield (Wisconsin, USA) and supplies products to domestic and foreign markets. It is currently a subsidiary of Techtronic Industries. Milwaukee is one of the largest tool companies in the world. A beautiful bright color complements the conceptual line.

The graphic element, in this case, symbolizes energy and progressiveness. This effect is achieved due to the expressive design of the inscription and the addition of a bright lightning icon. The picture fully conveys the essence of the message and also makes the brand’s products recognizable. The company has not changed its logo since its inception. The stability of the chosen strategy is reflected through the visual concept.

Lightning logo png